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AAPLOO™ — Kashmir Luxury Fragrance House

Extrait de Parfum · 30% perfume oil

Luxury is not worn. It is felt.

Discover the collection

The Diwali Invitation · For the first time

Luxury is never on sale. This Diwali, it is an invitation.

Buy one 3ml Extrait de Parfum vial and the second one is on us. MADNO Forever, ALPHA Authentic, RARE Amore — pair them any way you like.

Buy one 3ml vial · The second is on us

Accept the invitation

Applied automatically at checkout · Until 10 November · Complimentary delivery across India

30% perfume oil

The concentration of an Extrait de Parfum.

Two sprays are enough

More oil, less alcohol. Lasts 10 to 15 hours on skin.

Complimentary shipping

Across India, on every order. We also ship worldwide.

Wear it before you break the seal

Every 50ml arrives with a 3ml vial. Not yours? Return the bottle sealed within 7 days.

Three compositions

Three moments from the valley.

Each AAPLOO Extrait begins with a place we know by heart. Kashmir-inspired, made in India, 30% perfume oil.

MADNO Forever Extrait de Parfum by AAPLOO, warm floral amber perfume

Winter wedding, Srinagar · Warm floral amber · Unisex

MADNO Forever

Madno is what Kashmiris call the beloved. Picture a winter wedding: saffron in the kahwa, rose petals on the stairs, warm rooms against the cold outside. It opens bright with blackcurrant, pear and a thread of saffron, then settles into rose, vanilla and amber that stay long after the night ends.

Blackcurrant, Pear, Saffron · Rose, Orange Blossom, Jasmine · Bourbon Vanilla, Amber, White Musk

Wears well: evenings, weddings, winter, gifting

Discover MADNO Forever Try the 3ml vial — ₹399
ALPHA Authentic Extrait de Parfum by AAPLOO, woody aquatic perfume

First snow, Gulmarg · Woody aquatic

ALPHA Authentic

Clean air at altitude, the kind that sharpens everything. It opens cold with apple, grapefruit and salt-edged sea notes, warms through cardamom and bay leaf, then settles into ambergris and dry guaiac wood. Presence is not announced. It is felt.

Apple, Grapefruit, Sea Notes · Cardamom, Bay Leaf, Jasmine · Ambergris, Guaiac Wood, Oakmoss

Wears well: office, evenings, an everyday signature

Discover ALPHA Authentic Try the 3ml vial — ₹399
RARE Amore Extrait de Parfum by AAPLOO, floral gourmand perfume

Orchards in bloom, spring · Floral gourmand

RARE Amore

When the valley's orchards flower in spring, the air turns to pear blossom and fruit. It begins there, bright with pear blossom and red berries, opens into gardenia and jasmine, and ends on sandalwood with a thread of brown sugar. Bright at first. Quietly seductive by the third hour.

Pear Blossom, Red Berries, Bergamot · Gardenia, Jasmine, Ylang Ylang · Sandalwood, Brown Sugar

Wears well: evenings, occasions, every day

Discover RARE Amore Try the 3ml vial — ₹399

The 15 Hours

How it wears, hour by hour.

An Extrait de Parfum is 30% perfume oil, so it changes slowly. Drag through the day and watch each composition unfold.

MADNO Forever
ALPHA Authentic
RARE Amore
0hours on skin

Top
Heart
Base
Discover

Typical wear on skin. Every skin and climate tells it a little differently.

AAPLOO Discovery Set of three 3ml vials in a gift box on carved Kashmiri walnut
AAPLOO Discovery Set: MADNO Forever, ALPHA Authentic and RARE Amore 3ml vials

Not sure which one is yours?

Start with the Discovery Set

All three compositions in 3ml vials, the same extrait that fills the 50ml bottles. Wear each for a day, then choose yours. ₹799, and the full ₹799 comes off your first 50ml bottle with code DISCOVERY799.

Shop by moment

Where will you wear it?

For evenings

Warm amber, dry woods, soft florals.

Explore

Every day & the office

Close to the skin, composed all day.

Explore

Weddings & occasions

Saffron, rose and gardenia.

Explore

Gifting

Gift-wrapped, with a handwritten card.

Explore

Kashmir

Saffron fields

Chinar in autumn

Mist on Dal Lake

Extrait de Parfum

Crafted. Authentic. Rare.

The Gifting Edit

Gifts from the valley

Gift-packed · Complimentary delivery across India

The art of layering

Two fragrances, one signature.

All three AAPLOO compositions share jasmine in the heart. Wear MADNO Forever under ALPHA Authentic for winter evenings, or under RARE Amore for weddings.

AAPLOO Extrait de Parfum with 30% perfume oil

The craft

Extrait, not eau de parfum

Most perfume sold today is eau de toilette or eau de parfum, at roughly 5 to 20% oil. Every AAPLOO fragrance is an Extrait de Parfum at 30%, so it lasts longer, sits closer and changes slowly on the skin through the day.

Discover the collection
AAPLOO luxury perfume rooted in Kashmir

The origin

Rooted in Kashmir

AAPLOO takes its spirit from the valley: chinar in autumn, saffron in the fields, mist on the lake at dawn. Each fragrance carries a piece of that place, made for people who notice the details.

Our story

AAPLOO Films

From the films

The Archive

Moments from the house

Dawn on the lake
Dawn on the lake
MADNO Forever
MADNO Forever
ALPHA Authentic
ALPHA Authentic
RARE Amore
RARE Amore
Fragrance concierge